Many businesses, big and small, lump together advertising, promotions, public relations and other trades of the communications discipline and they erroneously call them ‘marketing’ or ‘communication’.
The main difference between corporate and marketing communications is the target audience. Corporate communications are targeted toward the stakeholders of an organization, such as investors, media, analysts and clients. Marketing communications are targeted to consumers of goods and services.
Because we make a difference between these two elements, Neologik is able to fully understand your communication needs and help you develop your strategies on both fronts. We thus ensure that your organisation – be it a corporation, charity or trust – obtains the best integration of corporate and marketing communications. Otherwise, the sole performance of your products does not constitute any guarantee that your organisation is committed to the values it claims and will deliver on its promises.
The main difference between corporate and marketing communications is the target audience. Corporate communications are targeted toward the stakeholders of an organization, such as investors, media, analysts and clients. Marketing communications are targeted to consumers of goods and services.
Because we make a difference between these two elements, Neologik is able to fully understand your communication needs and help you develop your strategies on both fronts. We thus ensure that your organisation – be it a corporation, charity or trust – obtains the best integration of corporate and marketing communications. Otherwise, the sole performance of your products does not constitute any guarantee that your organisation is committed to the values it claims and will deliver on its promises.
Ok, now that you understand the difference, you wish to find out more about our
|